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We partner with brands who

are ready to go to the next level.

More about us

We partner with

brands who are ready

to go to the next level.

More about us

Introduction

At MadeBy, we’re rewriting the playbook. Founded by Kelly Max, a visionary leader with CEO and product innovation experience with brands like Nike, Mercedes-Benz, and Porsche Studio, our mission is to elevate every venture to its peak potential.

Kelly’s journey led him to create a system that empowers companies to excel at every stage: Build Better, Grow Rapidly, Exit Strong.

We believe in deep partnerships, championing bold ideas that disrupt the status quo, with a focus on guiding German-speaking businesses and global brands entering the US market.

Driven by a passion for exceptional teams and groundbreaking products, we prioritize what truly matters. Over a strategic 3-5 year timeframe, we build, grow, and exit together, crafting legacies that resonate.

Our curated portfolio features select ventures that we co-found or collaborate with strategically, fostering focus and a dynamic team spirit.

Let’s break barriers and redefine the future—together.

Approach

01

Build Focused

At MadeBy, we identify ventures with the potential to become something extraordinary. We focus on selecting ideas that align with a clear mission and have the capacity to grow into impactful successes.

01

Build Focused

At MadeBy, we identify ventures with the potential to become something extraordinary. We focus on selecting ideas that align with a clear mission and have the capacity to grow into impactful successes.

02

Grow Rapidly

Then, we drive growth by leveraging our expertise and networks. Partnering closely with founders, we scale businesses and create lasting impact, ensuring that growth is meaningful and sustainable.

02

Grow Rapidly

Then, we drive growth by leveraging our expertise and networks. Partnering closely with founders, we scale businesses and create lasting impact, ensuring that growth is meaningful and sustainable.

03

Exit Strong

When the time is right, we position companies for a successful exit, maximizing value and leaving a legacy of pride. Our exits reflect the dedication and hard work invested throughout the journey. MadeBy us.

03

Exit Strong

When the time is right, we position companies for a successful exit, maximizing value and leaving a legacy of pride. Our exits reflect the dedication and hard work invested throughout the journey. MadeBy us.

Our Industries

01

Art

Crafting captivating visual narratives tailored to your brand's essence, our Art Direction service ensures every pixel resonates with your audience, weaving together creativity and strategy seamlessly.

02

Lifestyle

Transforming your brand identity into an unforgettable story, we delve deep into market insights to create a distinctive visual language that leaves a lasting impression and fosters genuine connections.

03

Technology

From pixel-perfect websites to immersive experiential designs, we blend innovation and aesthetics to craft solutions that not only look stunning but also drive tangible results for your business.

04

Entertainment

From pixel-perfect websites to immersive experiential designs, we blend innovation and aesthetics to craft solutions that not only look stunning but also drive tangible results for your business.

01

Art

Crafting captivating visual narratives tailored to your brand's essence, our Art Direction service ensures every pixel resonates with your audience, weaving together creativity and strategy seamlessly.

02

Lifestyle

Transforming your brand identity into an unforgettable story, we delve deep into market insights to create a distinctive visual language that leaves a lasting impression and fosters genuine connections.

03

Technology

From pixel-perfect websites to immersive experiential designs, we blend innovation and aesthetics to craft solutions that not only look stunning but also drive tangible results for your business.

04

Entertainment

From pixel-perfect websites to immersive experiential designs, we blend innovation and aesthetics to craft solutions that not only look stunning but also drive tangible results for your business.

01

Art

Crafting captivating visual narratives tailored to your brand's essence, our Art Direction service ensures every pixel resonates with your audience, weaving together creativity and strategy seamlessly.

02

Lifestyle

Transforming your brand identity into an unforgettable story, we delve deep into market insights to create a distinctive visual language that leaves a lasting impression and fosters genuine connections.

03

Technology

From pixel-perfect websites to immersive experiential designs, we blend innovation and aesthetics to craft solutions that not only look stunning but also drive tangible results for your business.

04

Entertainment

From pixel-perfect websites to immersive experiential designs, we blend innovation and aesthetics to craft solutions that not only look stunning but also drive tangible results for your business.

Our partner ventures

We partnered with Sony to revolutionize their digital presence. From concept to execution, we crafted a cutting-edge digital platform that enhances user experience and drives engagement.

We partnered with Sony to revolutionize their digital presence. From concept to execution, we crafted a cutting-edge digital platform that enhances user experience and drives engagement.

Empowering Nike with dynamic marketing strategies, we propelled their brand to new heights. Data-driven insights and creative storytelling, we crafted compelling narratives, driving brand loyalty and sales growth.

Empowering Nike with dynamic marketing strategies, we propelled their brand to new heights. Data-driven insights and creative storytelling, we crafted compelling narratives, driving brand loyalty and sales growth.

Collaborating with Rivian, we pioneered innovative solutions to elevate their brand image. Our team implemented strategic marketing campaigns that resonated with their target audience, resulting in increased brand visibility.

Collaborating with Rivian, we pioneered innovative solutions to elevate their brand image. Our team implemented strategic marketing campaigns that resonated with their target audience, resulting in increased brand visibility.

Transforming Audi’s digital presence, we implemented innovative strategies to connect with consumers on a deeper level. Through immersive digital experiences, we rejuvenated the iconic brand for the digital age.

Transforming Audi’s digital presence, we implemented innovative strategies to connect with consumers on a deeper level. Through immersive digital experiences, we rejuvenated the iconic brand for the digital age.

We worked closely with Apple to enhance their marketing strategies. Through planning and execution, we helped Apple unveil groundbreaking technologies to the global market, solidifying their position as industry leaders.

We worked closely with Apple to enhance their marketing strategies. Through planning and execution, we helped Apple unveil groundbreaking technologies to the global market, solidifying their position as industry leaders.

Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.

Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.

Partnering with Google, we went on a journey to redefine digital advertising. Our efforts led to the development of highly targeted campaigns that deliver measurable results, empowering businesses to thrive in the digital space.

Partnering with Google, we went on a journey to redefine digital advertising. Our efforts led to the development of highly targeted campaigns that deliver measurable results, empowering businesses to thrive in the digital space.

Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.

Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.

We worked closely with Apple to enhance their marketing strategies. Through planning and execution, we helped Apple unveil groundbreaking technologies to the global market, solidifying their position as industry leaders.

We worked closely with Apple to enhance their marketing strategies. Through planning and execution, we helped Apple unveil groundbreaking technologies to the global market, solidifying their position as industry leaders.

Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.

Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.

Partnering with Google, we went on a journey to redefine digital advertising. Our efforts led to the development of highly targeted campaigns that deliver measurable results, empowering businesses to thrive in the digital space.

Partnering with Google, we went on a journey to redefine digital advertising. Our efforts led to the development of highly targeted campaigns that deliver measurable results, empowering businesses to thrive in the digital space.

Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.

Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.

We partnered with Sony to revolutionize their digital presence. From concept to execution, we crafted a cutting-edge digital platform that enhances user experience and drives engagement.

We partnered with Sony to revolutionize their digital presence. From concept to execution, we crafted a cutting-edge digital platform that enhances user experience and drives engagement.

Empowering Nike with dynamic marketing strategies, we propelled their brand to new heights. Data-driven insights and creative storytelling, we crafted compelling narratives, driving brand loyalty and sales growth.

Empowering Nike with dynamic marketing strategies, we propelled their brand to new heights. Data-driven insights and creative storytelling, we crafted compelling narratives, driving brand loyalty and sales growth.

Collaborating with Rivian, we pioneered innovative solutions to elevate their brand image. Our team implemented strategic marketing campaigns that resonated with their target audience, resulting in increased brand visibility.

Collaborating with Rivian, we pioneered innovative solutions to elevate their brand image. Our team implemented strategic marketing campaigns that resonated with their target audience, resulting in increased brand visibility.

Transforming Audi’s digital presence, we implemented innovative strategies to connect with consumers on a deeper level. Through immersive digital experiences, we rejuvenated the iconic brand for the digital age.

Transforming Audi’s digital presence, we implemented innovative strategies to connect with consumers on a deeper level. Through immersive digital experiences, we rejuvenated the iconic brand for the digital age.

Our People

Our numbers

36+

Projects

With an extensive portfolio of diverse projects, each one showcases our dedication to innovation, creativity, and delivering exceptional results for our clients.

1

Countries

Spanning three countries, our operations reflect our global reach and localized expertise, ensuring tailored solutions for diverse audiences worldwide.

16+

Awards

Our array of accolades underscores our dedication to excellence and innovation, solidifying our position as industry leaders.

16

Team Member

Our robust team ensures seamless execution of projects, bringing together diverse expertise and dedication to deliver exceptional results for our clients.

Testimonials

"Working with In-House was an absolute delight! They listened to our needs and turned our vision into a stunning reality. The attention to detail and creativity in their designs truly set them apart. We couldn't be happier."

Francis Haugh

Managing Partner, Adidas

"I really appreciate the way it feels very open-ended, letting different kinds of people explore as much as they feel curious, with a little something for everyone. It's honestly genius, I'm grateful for this collaboration."

Tommy Jacobson

Head of Design, Sony

"Collaborating with In-House was a pure joy! They paid attention to our needs and transformed our concepts into a breathtaking actuality. Their ideas and originality in their designs sincerely distinguish them."

Nick White

Founder of Sensa

"I genuinely admire the inclusive nature allowing various individuals to delve into their interests, offering a touch of novelty for each. It's undeniably brilliant, I show deep gratitude for this commitment."

Lisa Kudrow

Head of Design, Sony

"Working with In-House was an absolute delight! They listened to our needs and turned our vision into a stunning reality. The attention to detail and creativity in their designs truly set them apart. We couldn't be happier."

Francis Haugh

Managing Partner, Adidas

"I really appreciate the way it feels very open-ended, letting different kinds of people explore as much as they feel curious, with a little something for everyone. It's honestly genius, I'm grateful for this collaboration."

Tommy Jacobson

Head of Design, Sony

"Collaborating with In-House was a pure joy! They paid attention to our needs and transformed our concepts into a breathtaking actuality. Their ideas and originality in their designs sincerely distinguish them."

Nick White

Founder of Sensa

"I genuinely admire the inclusive nature allowing various individuals to delve into their interests, offering a touch of novelty for each. It's undeniably brilliant, I show deep gratitude for this commitment."

Lisa Kudrow

Head of Design, Sony

Be a part of us

Join the team

Be a part of us

Join the team

Be a part of us

Join the team

Contact

Let's make by.

Connect with us to talk about your interests and how we can help and/or collaborate.

© Ora 2024

Contact

Let's make by.

Connect with us to talk about your interests and how we can help and/or collaborate.

© Ora 2024

Contact

Let's make by.

Connect with us to talk about your interests and how we can help and/or collaborate.

© Ora 2024